Alison Smith always specialised in customer service but was introduced to the world of accessibility by joining Renta Scoota in 2010, developing mobility product rentals. Alison quickly recognised the opportunity to offer broader mobility solutions for clients who expressed the desire to expand their horizons and focused on the cruise industry from the Ports of Southampton. This shift has not only transformed the company's direction but has also positioned Mobility at Sea as a leader in accessible travel, renowned globally for quality of service and exceptional customer service.
Alison and her team have had a profound impact on disabled travellers, enhancing their holiday experiences and empowering them to explore the world. Her work has driven positive change, proving that accessible travel can become the norm when supported by strong leadership and innovation.
Believing everyone deserves to travel without limitations, Alison has championed the development of tailored mobility solutions for disabled passengers. Through Mobility at Sea, she has created seamless travel experiences that allow individuals to regain their independence and confidence while traveling.
Under her guidance, Mobility at Sea has become a symbol of accessibility and inclusivity in the cruise industry. Alison’s dedication to creating a barrier-free environment has inspired countless individuals to embark on journeys they once thought impossible.
Alison has also focused on raising awareness about the importance of accessibility in travel. She has built strong partnerships with cruise operators and travel agents, advocating for better onboard facilities and services. Her efforts have led to changes in accessible policies to better accommodate disabled passengers, setting new standards for inclusivity in the industry.
A key aspect of Alison’s work is her commitment to education and empowerment. Recognising that many disabled individuals and their families may feel anxious about traveling, she has established a support system that includes pre-cruise consultations, equipment demonstrations, and a 24-hour helpline. This proactive approach ensures clients feel prepared and supported throughout their journey.
Beyond the business, Alison is an outspoken advocate for disability inclusion. She frequently speaks at industry conferences, sharing insights and encouraging others to prioritise accessibility. Her leadership has sparked important discussions about the challenges disabled travellers face and how to address them.
The impact of Alison’s efforts is evident in the heartfelt testimonials from clients. Many have expressed their gratitude for the freedom Mobility at Sea has provided. One client shared, "Without the equipment hired from Mobility at Sea, I wouldn’t have been able to enjoy my holiday." Such feedback highlights the transformative effect of Alison’s work.
Looking ahead, Alison is committed to expanding Mobility at Sea’s reach and services. She aims to inspire more businesses to embrace inclusivity and ensure that disabled individuals can access the same travel opportunities as others. Through her dedication, Alison continues to break down barriers and create a more inclusive world for all.